U.P. featured in new Pure Michigan ad


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The newest commercial for the Upper Peninsula was unveiled this morning by Pure Michigan and the Hannahville Indian Community.

The Pure Michigan campaign highlights the natural beauty of the water and the land across the state, with a special nod to the wilderness of the U.P. 

Ken Meshigaud, Tribal Chairman, Hannahville Indian Community says, “The reason we’re a part of the campaign is because through the compacting process we decided that part of that, we’d like to partner with the state of Michigan in a different and unique way. And by doing that, we said why dont we campaign or partner with the Pure Michigan Campaign to help support, advertise, and promote our local communities especially right here in the U.P.”

The state Travel Commission  has the vision that Michigan become “America’s Favorite four‐season destination.” 

David Lorenz, Vice President, Travel Michigan, Pure Michigan says, “The thing about the Upper Peninsula is that is has so many spectacular natural scenes that trying to pick out some of the really cool places that really kind of sell the rest of the Upper Peninsula is very difficult. We have really spectacular things like the bay right here in the Escanaba area for fisherman, something like Kitch-iti-kipi in Manistique, or Tahquamenon Falls up in the Newberry area. You think about this, we have some really spectacular natural places to promote.”

Pure Michigan is also Pure Business.  Tourism is the state’s third largest industry. In 2017, it generated more than 224,000 jobs, $25 billion in visitor spending and $2.7 billion in state and local government revenue. 

LANSING, Mich. – As Michiganders and travelers from around the country and beyond start thinking about warm-weather getaways, a new Pure Michigan commercial featuring Michigan’s Upper Peninsula premiered today at an unveiling event hosted by Pure Michigan and the Hannahville Indian Community. The premier took place in Harris at the Indian Resort and Casino.

The commercial features local talent and includes a number of beloved and well-known U.P. locations, including Marquette’s Presque Isle Park, Pictured Rocks National Lakeshore, Tahquamenon Falls, Kitch-iti-kipi, the Mackinac Bridge and others.

“Michigan’s Upper Peninsula offers attractions unmatched anywhere else,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “The new commercial includes many well-known U.P. destinations that may still be hidden gems for many travelers around the nation and the world, and it is sure to inspire new and seasoned visitors alike to come experience all the U.P. has to offer.”

Offering some of the top natural attractions in the Midwest, the Upper Peninsula is a place where visitors can explore the depths of historic copper mines, scuba dive Great Lakes shipwrecks, hike and bike on world-class trails and visit more than 300 waterfalls. 

The new spot will promote Upper Peninsula on national networks as part of the Pure Michigan national campaign launching next week. It can also be viewed by clicking here

In 2016 Lonely Planet named the Upper Peninsula to its Best in Travel 2017 yearbook, highlighting the U.P. as an under-the-radar destination with stunning natural beauty, charming small towns, and attractions including lighthouses, hundreds of miles of beaches, and waterfalls.

“The Upper Peninsula still manages to escape the international spotlight,” said Lonely Planet editor Rebecca Warren. “It’s the best-kept secret by Midwesterners, which means prices are reasonable and crowds are comparatively light.”

For more information or trip ideas in the Upper Peninsula, visit http://www.michigan.org/hot-spots/upper-peninsula/.

The following is courtesy of Pure Michigan:

The State of Michigan is blessed with the riches of unspoiled nature: the nation’s longest freshwater coastline, lakes that feel like oceans, golden beaches, an abundance of fresh produce straight from the farm, glorious sunrises and sunsets and endless opportunities for recreation.

Here you will find more than 100 public beaches, some of the highest freshwater sand dunes in the world, stunning multi-colored sandstone cliffs, two National Lakeshores and the only national marine sanctuary in the Great Lakes–the Thunder Bay National Marine Sanctuary in Lake Huron. Along the shoreline discover 129 lighthouses, numerous maritime museums, ten shipwreck-diving preserves and historic military fortifications.

America’s Great Comeback City, Detroit, celebrates its automotive heritage throughout the Motor Cities National Heritage Area and celebrates its music roots at the Motown Museum. It is home to the world famous Henry Ford Museum, America’s “Greatest History Attraction” and a thriving arts and culinary scene.

Lakes, campgrounds, wildlife refuges and 103 Michigan state parks and recreation areas create a wide variety of recreational pursuits. Rivers for water sports, and thousands of miles of hiking, biking, snowshoeing, cross country skiing and snowmobiling trails thread their way though 19 million acres of forests. Spend a day casting your line in one of the world’s greatest freshwater fisheries or experience the thrill of the hunt in one 111 managed wildlife areas statewide.

Hundreds of islands dot Michigan waters. Isle Royale National Park is a remote wilderness retreat in Lake Superior where wolves and moose roam free. Mackinac Island, located in the Straits of Mackinac, is a lush 19th-century resort community fixed firmly in the Victorian era, a car-free island dominated by an 18th-century fort and the more than a century-old Grand Hotel, America’s largest summer resort hotel.

The Upper Peninsula, which is 90 percent forested, retains its aura of accessible wilderness. Vast wildlife and waterfowl refuges, 150 waterfalls, iron and copper mines and the Soo Locks (where ocean-going freighters make the 21-foot leap from Lake Superior to Lake Huron) are within an easy drive of one another.

25,000 mornings, give or take is all we humans get, make sure some of them are Pure Michigan.

Tourism is Michigan’s third largest industry supporting over 224,000 jobs, generating $25 billion in visitor spending and $2.7 billion in state and local government revenue in 2017. 

The Michigan Travel Commission was established in 1945 with a goal of promoting, maintaining and developing growth of the Michigan Tourism Industry. 

In order to accomplish this goal, the Travel Commission has worked with tourism industry representatives throughout the state to develop an industry strategic plan that plays a vital role in the overall economic development of Michigan.  The Commission’s vision is that Michigan become “America’s Favorite four‐season destination.” 

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