KANSAS CITY, Mo. (WDAF) — Chiefs offensive tackle Eric Fisher caught a lot of attention last week against the Texans when he took two beers from fans during a touchdown celebration and dumped them all over himself.
Unfortunately, not all attention is good attention. The NFL ended up fining Fisher $14,037 for unsportsmanlike conduct, NFL Network reporter Tom Pelissero tweeted.
However, that wasn’t the end of the story. Less than three hours later, Budweiser tweeted a picture of a check for the exact same amount. It was made out to a “Charity of Eric Fisher’s Choice.”
This is only the most recent development in a two-second moment in time that had lasting effects.
Video of the celebration went viral after it happened, but it only took off from there. Budweiser, Bud Light and Eric Fisher then repaid Chiefs fans who were out two beers with a tower of beer of their choosing.